Marketing Your Auction
The Marketing Campaign
Marketing campaigns are comprised of several important elements.
Generally they include, but are not limited to, the following items:
Marketing Press Releases
Clark Auctions will produce press releases with property specific information and auction terms for distribution to the local, regional and national media, immediately after the signing of the listing contract. Press releases will stress the potential of the property for all types of users and investors. This will further stimulate the potential buyers at minimal cost.
Direct mail brochures, flyers, and postcards are produced in color, promoting each property in its best form. These promotional pieces are mailed to targeted buyers that range from business professionals, to investors and real estate brokers.
Advertisements are designed for each auction and placed in newspapers and magazines in accordance to the needs of the property and marketing budget. Marketing campaigns include mixes of local, regional, national and international publications. Placement choices ensure maximum exposure to the targeted buyer market prior to your event.
Magazines and specialty publications are used to highlight properties within their specific marketplace or trade. Publications with national and international circulations are normal for campaigns of auction events with a broader appeal.
Internet and Online Bidding
Our Internet Website showcases properties, educates buyers and offers help in bidding. Each auction receives its own page within our site. Our internet reach goes to over 43 websites worldwide to include but not limited to: www.nickclarkauctions.com, www.craigslist.com, the NAA website, national, state, and local auction websites, and various other auction related websites worldwide.
Our email campaign gives auction prospects the earliest possible notification of upcoming events. In merely seconds, notification of your upcoming auction is sent out across the world to more than 10,000 potential buyers. These email blasts include property and auction information with convenient links to our web site and your auction event.
Signs are one of the most productive and important auction tools. They generate excitement as soon as they are placed. Because of the marketing period, it is important to put up the signs very early in the campaign. Auction signs must be customized to provide specific information, such as date & time of auction. Nick Clark Signs produces in house fully-computerized signs that are sharp, very colorful and eye catching. We have found that signs are one of the most effective ways to advertise your property. We design, manufacture and erect these signs specifically to generate attention to your auction event and to create excitement and a sense of urgency about your property within the local community.
Property Information Packets
At Clark Auctions we prepare comprehensive Property Information Packets designed to provide most of the information bidders will need in order to fully understand the subject property. Included in each packet are property descriptions, photos, auction terms, purchase & sale agreement, disclosure, plats, home warranty and any other property specific information provided or acquired. At auction, we have found an educated bidder is the best bidders.
Real Estate Brokers
Cooperation with the real estate brokerage community is a vital part of successful auction marketing campaigns. Our innovative, aggressive Cooperating Real Estate Broker Program notifies brokers of commission opportunities by e-mail, fax, direct mail, telephone, and over the web. We give our Real Estate Brokers ample time to track down perspective buyers.
“OPEN HOUSE” inspections of properties are vital to the marketing effort and draw large turnouts of prospects during the marketing period. They allow prospects the chance to raise their own comfort levels with the physical property and its neighborhood. Since all auction property is sold, “as is, where is”, buyers need this preview opportunity to inspect the property and satisfy themselves as to its desirability and value.
As you can see, at Clark Auctions, our marketing campaign is our full-time focus. We leave nothing to chance when promoting your auction event and are dedicated to the success of every auction and the satisfaction of every client. Please contact us to discuss any questions you have.